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Daily #AdChecks

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Deep Dive #AdChecks

Criquet Shirts #AdCheck – Social Ad Breakdown

We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Social Ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get to Criquet Shirts. Company: Criquet Shirts Homepage Tagline:...

Digital Marketer #Adcheck – Social Ad Breakdown

We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Twitter ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get to Digital Marketer. Company: Digital Marketer Homepage...

Squarespace #Adcheck – Social Ad Breakdown

We’re back with another Adcheck. It’s an ongoing series where we present the good and the bad of a Twitter ad and then analyze how to make it better. You can see some of our past Adchecks here, but let’s get to Squarespace. Company: Squarespace Homepage Tagline: “Set...

From the blog

5 Reasons You Shouldn’t Be Running Ads on Social Media (yourself)

If you own a business that values their online presence, we’re almost positive that you’ve either thought about or tried running ads on social media. But we will be the first to tell you that social advertising is not a casual DIY project. Info-marketers and Facebook...

How-To Survive the Instagram Update & Not Upset Your Fans

Do you know what’s worse than the Instagram update? Asking your audience to turn on post notifications. We all have enough things dinging, pinging and screaming for our attention when it comes to our phones. (If you already asked, don’t sweat it.) Asking your...

How WeWork Can Get Work from Homers to Take Off Their Sweatpants

WeWork is a coworking community with locations all over the U.S., London, Amsterdam and Israel. Freelancers, solopreneurs and small teams work out of this shared office space instead of fighting for tables at Starbucks or working in isolation in a small, private...

Retargeting Case Study: How We Achieved a 1,284% ROI in 7 Days

Today I’m going to show you exactly how we achieved free trials for a SaaS client for just $5.70 and acquired paying customers for $9.60 with retargeting. With a customer lifetime value in the high hundred’s for this product, the ROI is astronomical! And we were able...

How to get press with Facebook Ads

Getting press for your company is really time consuming, expensive and can prove to be a difficult process.  Maybe you’ve tried shotgunning out press releases to 200 journalists and not gotten a single reply.Or maybe you’ve tried hiring a PR firm for a few...

7 Must Have Retargeting Segments for Every SaaS

If you already have retargeting campaigns running for your software business, congrats you’re a step ahead of most. Retargeting has the opportunity to deliver a low CPA and a high ROI. However if your only retargeting to those who have visited your site in the last...

Why is Kate Upton running Twitter ads?

I was scrolling through my Twitter feed the other day when a Tweet from Kate Upton caught my eye. Why? Well, for starters it was Kate Upton. But mainly because it was a Twitter ad, a sponsored Tweet, for an app called Game of War. Kate is the face of the game which...

How to maximize a Hacker News or Product Hunt traffic spike

Hacker News, Reddit and Product Hunt are community based sites that have the ability to drive tons of traffic to your site. Here’s what my traffic looked like after an article got up-voted on a sub-reddit (not even on the front page). In this post Nathan Barry says...

How to Boost Your Email Marketing with Facebook Ads

My company creates and optimizes ad campaigns on social networks. But I’ll be the first to tell you that for a lot of businesses, email marketing is the main revenue driver. If you send out an email to your list, you’re going to get a 10x-30x higher response than if...

How to waste 17,700 visitors to your site

About a year ago, I made my first iPhone app. I did it for incredibly cheap (about $250) and got over 100,000 downloads and made a few grand in revenue. My friends kept asking me how I did it so I decided to write a blog post to show others the step by step process...

The Checky Technique: Building an app to promote an app

Getting awareness and organic downloads for an app is hard. Really hard. So if you’re trying to get downloads for your app, the last thing you’d probably think of trying is to create another app to promote your original one. But that’s what I just...

How to Get Easy Press Using Twitter Ads

Twitter just rolled out a new feature to their advertising options which makes it easy to get in front of the right journalists and bloggers. For awhile, you’ve been able to use Twitter ads to target the followers of certain accounts. So I could say “Hey...

Why you need to start retargeting this week

Today, hundreds or thousands of people will visit your website. They come from PR, SEO, partnerships, events, ads, word of mouth and more. And 98% of them won’t join your newsletter, buy your product, request more information or follow you on Twitter. That leaves...

Advertising Your Mobile App – 4 Ads to Learn From

From producing an iPhone app, I know how difficult app marketing and driving downloads can be. Discoverability in the App Store is a mess and it seems like only apps at the top of the charts get downloads. Harder still is being able to track which activities are...

The One Retargeting Ad You Have to be Running

Retargeting allows you to stay in front of hot prospects who’ve recently visited your website but not taken a key action like buying or joining your email list. But there are actually many different kinds of retargeting. Web retargeting: This is where banners...