Why CPG Creative Is a Different Job
Buying a CPG product online takes a surprising amount of trust. Someone finds a brand in their feed, hands over their card to a company they've never heard of, waits for a box, then eats it, drinks it or puts it on their skin. The creative has to carry all of that, and it has to do it in a crowded category where the shelf, the feed and the packaging all compete for the same few seconds of attention.
That's why the best CPG brands tend to work with specialists. Some agencies build the brand itself, from positioning and packaging to the photography that makes a product look worth buying. Others make the ads that scale it, testing angles, formats and offers on Meta until something works. Meta's Andromeda update has made that second job harder, because it rewards genuine creative diversity rather than more of the same ad. We've put together 32 CPG ad examples we've actually built for clients if you want to see what that looks like in practice. This list ranks the 22 best CPG creative agencies across both jobs, drawing in part on brand recommendations from CPGD, the Consumer Packaged Goods Directory.
TL;DR: Top CPG Creative Agencies
Biddyco: The strongest pick for CPG brands spending $100K–$5M+/month on Meta that want premium UGC, motion and static ads built to earn trust and scale spend.
Barrel: A New York CPG commerce agency founded in 2006 that builds Shopify DTC, retention and omnichannel programs for brands like KIND, McCormick and L'Oréal Paris.
Garnish Studios: A Brooklyn creative studio for CPG, pet and wellness brands, recommended by 13 brands on CPGD for photography, video and content.
Gander: A Brooklyn branding agency founded in 2015 behind brands like Magic Spoon, Graza and CURE Hydration.
Red Antler: The Brooklyn brand-building company behind Casper, Allbirds and Levain Bakery.
Key Advantages of Working With a CPG Creative Agency
They Know How to Build Trust Fast
CPG buyers are cautious for good reason. Specialists know the signals that turn a skeptical scroller into a first-time buyer: real customers, visible results, clear ingredients and design that makes a young brand look established.
They Understand Both Shelf and Feed
Many CPG brands sell direct-to-consumer and in retail at the same time. A CPG-focused agency knows how to build creative that drives first orders online while also supporting sell-through at Target, Whole Foods or on Amazon.
They've Seen What Works in Your Category
Food, beverage, supplements and skincare each have their own rules, claims and buying triggers. An agency that works across dozens of CPG brands brings pattern recognition you'd otherwise pay to learn yourself.
They Make Your Product the Hero
In CPG, the product usually is the story. The best agencies know how to shoot, animate and design food, drinks and packaging so the product looks as good as it actually is.
With those advantages in mind, here's the full ranked list.
1. Biddyco
Premium UGC, motion and static ads that make CPG brands trustworthy
CPG is Biddyco's largest vertical. As a CPG creative agency, we make premium UGC, motion and static ads for food, beverage, supplement, skincare, baby and pet brands on Meta, the kind of creative that earns trust when someone is buying something to eat, drink or put on their skin. Every ad is concepted, cast and crafted by our team rather than mass-produced, so a brand looks as good as its product actually is.
We've worked with CPG brands that sell direct-to-consumer only and brands that are heavily retail-focused, so we build creative around how a brand actually sells: offer and subscription creative for DTC, and where-to-buy and retailer callouts for brands driving shelf and Amazon sales. Because we make every format under one roof, CPG accounts get real creative diversity without juggling three vendors. That work is backed by the team structure it actually takes to run a creative testing pipeline.
Services: UGC Production, Motion Graphics Ads, Static and One-Frame Ads, Creative Strategy
Standout Clients: Magic Spoon, ZBiotics, Momofuku, SmartyPants, Huel, JuneShine
Best For: CPG brands spending $100K–$5M+/month on Meta that want performance creative built to earn trust and scale.
Why Choose Biddyco:
- CPG is our largest vertical, across food, beverage, supplements, skincare, baby and pet
- UGC, motion and static made in-house for real creative diversity on Meta
- Creative built for both DTC-first and retail-focused CPG brands
2. Barrel
CPG commerce strategy, design and performance
Barrel is a CPG commerce agency founded in 2006 in New York by Peter Kang and Sei-Wook Kim, with teams in New York, Los Angeles, Toronto and Philadelphia. It partners with CPG brands on strategy, design and performance across Shopify DTC, POS, B2B and marketplaces, building connected omnichannel experiences that drive growth, retention and brand love.
Barrel focuses on four CPG verticals: food and beverage, beauty and skincare, health and wellness, and home, family and pet. Its clients have included KIND, McCormick, Cabot Creamery, L'Oréal Paris, Kite Hill, Waterloo Sparkling Water and Bobo's. It also publishes DTC Patterns, a library of 300+ articles on ecommerce UX and marketing.
Services: Shopify Plus Development, Retention Marketing, Ecommerce Audits, Strategy and Design
Standout Clients: KIND, McCormick, Cabot Creamery, L'Oréal Paris, Kite Hill, Waterloo Sparkling Water
Best For: CPG brands that want their DTC site and retention program built to convert and keep customers.
Why Choose Barrel:
- Nearly two decades focused on commerce for consumer brands
- Deep CPG specialization across food, beauty, wellness and pet
- Shopify DTC, B2B and marketplace work under one roof
3. Garnish Studios
Full-service creative for CPG, pet and wellness brands
Garnish Studios is a Brooklyn creative studio that describes itself as making "the work that defines CPG, pet, and wellness brands." It covers brand design, strategy, photography, video, social, packaging and web, and it's especially known for food and beverage photography and content production.
Garnish is one of the most recommended agencies on CPGD, with endorsements from 13 brands including Forager Project, Huel, Smalls, immi, Sauz and Flings. It has also worked with Magic Spoon, Vital Farms, The Farmer's Dog and Pet Plate.
Services: Photography, Video and Motion, Brand Design, Packaging Design, Social Media, Content Production
Standout Clients: Forager Project, Huel, Smalls, immi, Vital Farms, The Farmer's Dog
Best For: CPG brands that need premium product photography and video across launches, packaging and social.
Why Choose Garnish Studios:
- Recommended by 13 brands on CPGD
- Deep specialization in food, beverage, pet and wellness
- Photography, video and brand design from one studio
4. Gander
Brand building behind some of CPG's most successful launches
Gander is a full-service branding agency founded in 2015 and based in Brooklyn. It describes itself as having built some of the most successful CPG brands in the world, handling brand strategy, identity and packaging for emerging food and beverage companies.
Its portfolio includes Magic Spoon, Graza, CURE Hydration, Behave, immi and Phil's Finest.
Services: Brand Strategy, Brand Identity, Packaging Design
Standout Clients: Magic Spoon, Graza, CURE Hydration, Behave, immi
Best For: Emerging CPG brands building or rebranding their identity and packaging.
Why Choose Gander:
- A portfolio of breakout CPG brands
- Branding and packaging built for shelf and feed
- A decade focused on consumer products
5. Red Antler
The brand-building company behind a generation of consumer startups
Red Antler was founded in 2007 and is headquartered in Brooklyn, with Emily Heyward as co-founder and CEO. It was built as a creative company designed specifically to work with startups, and it has become one of the best-known brand builders for consumer companies.
Red Antler has shaped identity and packaging for brands including Casper, Allbirds, Hinge, ThredUp and Levain Bakery. Its sister company, Fat Earth, handles performance marketing.
Services: Brand Strategy, Brand Identity, Packaging Design, Campaigns
Standout Clients: Casper, Allbirds, Hinge, ThredUp, Levain Bakery
Best For: Consumer brands that want a category-defining brand from day one.
Why Choose Red Antler:
- Nearly two decades building consumer brands from scratch
- Iconic work for Casper and Allbirds
- Performance marketing available through sister agency Fat Earth
6. Fat Earth
Brand-led performance marketing for DTC and CPG
Fat Earth is a mission-driven, brand-led performance marketing agency in New York, and part of Red Antler Group. It specializes in paid media, creative and UGC production, and lifecycle marketing for DTC and CPG brands, working from the belief that growth is strongest when performance and brand work together.
It has helped launch and scale brands in food, beverage and wellness, including Graza, Magic Spoon, Our Place, SkinnyDipped and Ami Colé.
Services: Paid Media, Creative and UGC Production, Lifecycle Marketing
Standout Clients: Graza, Magic Spoon, Our Place, SkinnyDipped, Ami Colé
Best For: CPG brands that want performance marketing with a strong brand point of view.
Why Choose Fat Earth:
- Part of Red Antler Group
- Paid media, creative and lifecycle under one roof
- Proven with breakout food and wellness brands
7. View Source
Design and technology for CPG brands online
View Source is a New York design and technology studio that combines ideas, aesthetics and code, working across strategy, brand design, video and motion, website design and development, and SEO.
It's recommended by nine brands on CPGD, including Banza, PLINK!, Aura Bora, Clevr Blends, Behave and Laoban, and has also worked with Harry's and Misfits.
Services: Website Design and Development, Brand Design, Video and Motion, Strategy, SEO
Standout Clients: Banza, Aura Bora, Clevr Blends, Behave, Harry's
Best For: CPG brands that need a standout website and digital brand experience.
Why Choose View Source:
- Recommended by nine brands on CPGD
- Design and engineering under one roof
- Strong food and beverage portfolio
8. Jones Knowles Ritchie (JKR)
Global brand design for the world's biggest CPG brands
Jones Knowles Ritchie was founded in London in 1990 by Joe Jones, Andy Knowles and Ian Ritchie, and now has more than 300 people across London, New York and Shanghai. It specializes in brand identity, packaging and campaigns for global CPG and beverage brands.
JKR has worked with Burger King, Heinz, Stella Artois and M&M's, and with groups like AB InBev, Kraft Heinz and Mars. Its Burger King rebrand won a Gold Cannes Lion in 2021.
Services: Brand Identity, Packaging Design, Campaigns, Brand Strategy
Standout Clients: Burger King, Heinz, Stella Artois, M&M's, Kraft Heinz
Best For: Established CPG brands that need identity and packaging that travels across global markets.
Why Choose JKR:
- Gold Cannes Lion for the Burger King rebrand
- 300+ person team across three continents
- Deep experience with global food and beverage brands
9. Pearlfisher
Award-winning brand design from London and New York
Pearlfisher was founded in 1992 by Jonathan Ford, Mike Branson and Karen Welman, and works from studios in London and New York as a certified B Corp. It has three decades of experience across CPG, food and beverage, beauty and wellness, and spirits.
Its clients include McDonald's, Coppertone, Gushers, Absolut, Cadbury and Nestlé.
Services: Brand Positioning, Visual Identity, Packaging Design, Go-to-Market Assets
Standout Clients: McDonald's, Coppertone, Gushers, Absolut, Cadbury
Best For: CPG brands that want a premium brand identity and packaging system.
Why Choose Pearlfisher:
- Three decades of CPG brand design
- Certified B Corp
- Studios in London and New York
10. Flighted
Paid channels, creative and landing pages for growing CPG brands
Flighted is a New York agency that scales paid channels for growing CPG brands, combining ad management, ongoing creative production and custom landing page design. It's a Badged Meta Agency Partner and produces 1,000+ unique creatives a month in-house.
It's recommended by four brands on CPGD, including Stars + Honey and Modern Mammals, and has worked with Cometeer, Billie and Cat Person.
Services: Paid Social Management, Ad Creative Production, Landing Page Design
Standout Clients: Cometeer, Billie, Cat Person, Stars + Honey, Modern Mammals
Best For: Growing CPG brands that want media, creative and landing pages from one team.
Why Choose Flighted:
- Badged Meta Agency Partner
- 1,000+ creatives produced in-house each month
- Recommended by four brands on CPGD
11. COLONY
Branding and design that pulls the simple from the complex
COLONY is a branding and design company based in Los Angeles and Seattle. It works across brand design, packaging, photography, web and out-of-home, creating bold, thoughtful work that connects brands with their community.
It's recommended on CPGD by Spindrift, Truff and Nowadays, and has also worked with Muddy Bites and Rub Rub.
Services: Brand Design, Packaging Design, Photography, Website Design, Out of Home
Standout Clients: Spindrift, Truff, Nowadays, Muddy Bites
Best For: Food and beverage brands that want bold identity and packaging.
Why Choose COLONY:
- Work for category leaders like Spindrift and Truff
- Branding, packaging and OOH from one team
- Offices in Los Angeles and Seattle
12. Lunar Solar Group
Growth consultancy and full-service digital marketing
Lunar Solar Group is a New York growth consultancy, technology studio and full-service digital marketing agency, and the owner of MuteSix since 2024. It combines proprietary technology with strategy, channel expertise and creative execution.
Its CPG work includes OLIPOP, Super Coffee, Moon Juice, Beekeeper's Naturals, A Dozen Cousins and Three Wishes.
Services: Growth Strategy, Paid Media, Creative, Email, Social
Standout Clients: OLIPOP, Super Coffee, Moon Juice, Beekeeper's Naturals, A Dozen Cousins
Best For: Scaling CPG brands that want strategy, media and creative from one large partner.
Why Choose Lunar Solar Group:
- Deep bench of CPG food and beverage clients
- Owner of MuteSix, adding performance production depth
- Proprietary growth technology
13. JanesHaus
Branding, packaging and CGI for CPG brands
JanesHaus is a premium creative design agency in Los Angeles specializing in branding, packaging, 3D modeling, CGI and website design for CPG brands.
It has worked with Mary Ruth's Organics, Brightland, Lucky Energy, Beekeeper's Naturals and florence by mills, and it's recommended on CPGD by Loosey Goosey, Pistakio and Brew Chew.
Services: Branding, Packaging Design, 3D and CGI, Website Design
Standout Clients: Mary Ruth's Organics, Brightland, Lucky Energy, Beekeeper's Naturals
Best For: CPG brands that want photoreal CGI product visuals alongside packaging.
Why Choose JanesHaus:
- CGI and 3D product visuals in-house
- Packaging and branding built for CPG
- Recommended by four brands on CPGD
14. Darkroast
Graphic designers for CPG and DTC brands
Darkroast is a Toronto design team that adds a dedicated designer to a CPG brand's team without the cost and commitment of a full-time hire. It covers email, packaging, social, illustration, web and video.
It's recommended on CPGD by six brands, including Chomps, Soylent, Rowdy Energy and Culture Pop, and has also worked with tbh and Mid-Day Squares.
Services: Graphic Design, Email Design, Packaging Design, Social Media, Video and Motion
Standout Clients: Chomps, Soylent, Rowdy Energy, Culture Pop, Mid-Day Squares
Best For: CPG brands that need ongoing design capacity without hiring in-house.
Why Choose Darkroast:
- Recommended by six brands on CPGD
- Embedded designers who learn your brand
- Flexible alternative to a full-time hire
15. Pulp+Wire
Woman-owned brand building for emerging and global CPG brands
Pulp+Wire is a woman-owned, founded and run agency in Portland, Maine. It helps CPG brands with market research, audience definition, strategy, tone of voice, brand identity and packaging, then takes them to market with websites and social content.
It has worked with Open Farm, Rind Snacks, Freestyle Snacks and Bitter Love.
Services: Brand Strategy, Brand Identity, Packaging Design, Website Design, Social Content
Standout Clients: Open Farm, Rind Snacks, Freestyle Snacks, Bitter Love
Best For: CPG brands that want strategy and packaging built on real research.
Why Choose Pulp+Wire:
- Research-led brand strategy
- Identity, packaging and web from one team
- Woman-owned, founded and run
16. Wonderkind Co.
Social, design and photography for CPG brands
Wonderkind Co. is an Austin creative agency that brings social media, design and photography to life for brands.
Its CPG clients include Super Coffee, Sauz, Wedderspoon, The Real Cereal Co., Oat Haus and Halfday.
Services: Social Media, Photography, Brand Design, Packaging Design
Standout Clients: Super Coffee, Sauz, Wedderspoon, The Real Cereal Co., Halfday
Best For: CPG brands that want social content and photography with a consistent look.
Why Choose Wonderkind Co.:
- Strong food and beverage social portfolio
- Photography and design in-house
- Built for always-on social
17. UMAI Marketing
Creative, performance and lifecycle for modern CPG brands
UMAI Marketing is an Austin agency built for modern CPG brands, combining creative, performance and lifecycle marketing across paid media, influencer, email, social and content. It works with brands at every stage, from legacy companies modernizing their digital presence to early-stage startups.
Clients include Smallhold, Zero Acre, Rainbo and Wile.
Services: Paid Media, Influencer Marketing, Email, Social, Content Creation
Standout Clients: Smallhold, Zero Acre, Rainbo, Wile
Best For: CPG brands that want a full-funnel marketing partner focused on revenue.
Why Choose UMAI Marketing:
- Built specifically for CPG
- Creative, performance and lifecycle together
- Experience from startup to legacy brands
18. Aruliden
Global design and innovation, part of Material
Aruliden is a global design and innovation studio, part of Material, with offices in New York, San Francisco and Amsterdam. It's known for award-winning work building brands, products and experiences.
Its consumer clients include Supergoop!, Nutrafol, Pet Plate and Fi.
Services: Brand Design, Product Design, Packaging, Innovation
Standout Clients: Supergoop!, Nutrafol, Pet Plate, Fi
Best For: CPG brands developing new products alongside their brand.
Why Choose Aruliden:
- Brand and product design under one roof
- Global studios in the U.S. and Europe
- Award-winning consumer work
19. Truffl
Creative agency and venture studio for food brands
Truffl is a Los Angeles creative agency and venture studio specializing in strategy, branding and web.
Its work includes Last Crumb, Fat Miilk and Better Brand.
Services: Brand Strategy, Branding, Website Design
Standout Clients: Last Crumb, Fat Miilk, Better Brand
Best For: Food brands that want a distinctive, culture-forward brand.
Why Choose Truffl:
- Creative agency and venture studio in one
- Food-forward portfolio
- Branding and web together
20. Foundation Collective
Strategic marketing foundations for growing brands
Foundation Collective is a strategic marketing partner in St. Louis that helps brands build foundations for growth through positioning, audits and actionable roadmaps, working hands-on with founders and teams.
It's recommended on CPGD by five brands, including NaturVet, Jibby and Made by Nacho.
Services: Brand Strategy, Marketing Audits, Content Production, Packaging, Growth Marketing
Standout Clients: NaturVet, Jibby, Made by Nacho
Best For: Founders who need positioning and a marketing roadmap before scaling creative.
Why Choose Foundation Collective:
- Recommended by five brands on CPGD
- Positioning and audits before execution
- Hands-on work with founders
21. MVR Digital
Digital strategy for emerging beauty and CPG brands
MVR Digital is a Denver agency that helps emerging brands scale online with consumer-centric digital strategies built for awareness, conversion and profitability.
Its clients include Topicals, Bread Beauty Supply, Youthforia and Sonsie.
Services: Digital Strategy, Growth Marketing, Social, Email, Web
Standout Clients: Topicals, Bread Beauty Supply, Youthforia, Sonsie
Best For: Emerging beauty and personal care brands scaling DTC.
Why Choose MVR Digital:
- Strong beauty and personal care portfolio
- Consumer-centric digital strategy
- Built for emerging brands
22. Universal Favourite
Refreshing brand design from Sydney
Universal Favourite is a Sydney design studio working across disciplines for clients from Sydney to San Francisco to Seoul.
Its consumer work includes Krave Beauty, Youthforia and Dimple.
Services: Brand Design, Packaging Design, Digital Design
Standout Clients: Krave Beauty, Youthforia, Dimple
Best For: Beauty and consumer brands that want fresh, globally minded design.
Why Choose Universal Favourite:
- International client base
- Multidisciplinary design team
- Strong beauty portfolio
What to Consider When Hiring a CPG Creative Agency
Decide Whether You Need Brand or Performance
Some agencies build the brand: identity, packaging and photography. Others make the ads that scale it. Both matter, but they're different jobs, so be clear about which problem you're hiring for.
Ask for CPG Work in Your Category
A beverage launch, a supplement and a skincare line each come with their own claims, buyers and creative rules. Ask to see work from your category, and ask what they learned from it.
Check How They Handle DTC and Retail
If you sell in stores as well as online, make sure the agency can build creative that drives first orders and supports retail sell-through at the same time.
Ask How They Earn Trust in the Ad
The best CPG creative shows real customers, clear ingredients and visible results. Ask how they build those trust signals into every concept, not just the hero spot.
Choosing a CPG Partner That Can Actually Scale
The agencies on this list range from global brand design firms to boutique studios and performance agencies. The right partner depends on where your brand is today: building an identity, launching a product, or scaling spend on the brand you already have.
If you're scaling paid social, look for a team that treats creative as a trust-building tool, with real proof, product-first storytelling and enough format diversity to keep Meta finding new buyers. We've written more about what to actually look for when hiring an agency for your Meta ad creative if you want the fuller evaluation framework.
Biddyco is a creative agency for Meta ads built for brands spending $100K–$5M+/month, and CPG is our largest vertical. See how we work with food, beverage, supplement and skincare brands on our CPG creative agency page.
