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CTV & YouTube Ad Agency

CTV and YouTube ads made for the big(ger) screen.

Biddyco makes 15 and 30 second landscape ads for connected TV and YouTube. It's the same U.S.-based team behind our Meta creative, writing for sound-on viewing, a living room audience and the skip button.

Why CTV and YouTube creative is different

A TV isn't just a bigger screen.

On a phone, people scroll with the sound off and can tap to buy. On a TV, the ad plays full screen with the sound on, often from across the room, and nobody can click anything. Some social ads translate well with a new edit, and some need to be rebuilt. Either way, the creative has to work where it plays.

Sound on

Written to be heard

CTV and YouTube viewers are usually listening. We write voiceover, dialogue, music and sound design into the script instead of leaning on captions alone.

No click

Built to be remembered

There's no swipe-up on a TV. We make the brand, the offer and the next step hard to miss, with an on-screen URL or QR code when it fits.

The skip button

Earning the first five seconds

On YouTube, viewers can skip after five seconds. We get the brand and the hook in early, so even a skipped ad still does some work.

What we make

Landscape ads, built for the screen they play on

CTV spots

15 and 30 second ads for streaming TV.

Full-screen, sound-on spots for connected TV, from UGC-style storytelling to motion graphics and product-led edits, delivered to spec for the platforms you buy on.

  • 15 and 30 second spots
  • Voiceover, music and sound design
  • On-screen URLs and QR codes for response

YouTube ads

In-stream ads that work before the skip.

Skippable and non-skippable in-stream ads that get the brand and the hook in fast, plus the opening and length variations you need to find what works on YouTube.

  • Hooks built for the five-second skip
  • Multiple openings and lengths to test
  • Vertical cutdowns for Shorts when you need them

Have a winning social ad?

Your best Meta and TikTok concepts are a head start. Some can be adapted for CTV and YouTube with a landscape edit and a sound pass, and others work better rebuilt for the TV screen. We'll tell you which is which.

Talk to our team

How it works

From script to screen

Our CTV and YouTube ads are made the same way as our social ads: by people. Our team writes, casts, edits and animates in-house, and we only use AI for small shortcuts like voiceover drafts.

01

Strategy and concept

We look at what's already working in your social accounts and what you need from TV or YouTube, then decide which angles to bring to the big screen.

02

Script for sound

Our copywriters write for the ear as much as the eye, with voiceover or dialogue, a clear brand moment early and a next step people will remember.

03

Footage and design

We cast creators, source or film footage, and design frames and product animation in your brand's look.

04

Edit and animate

Our editors and motion designers build the spot in landscape, paced for a TV screen instead of a phone.

05

Sound and specs

We mix music, sound design and voiceover, then deliver files to each platform's specs.

06

Deliver, test and iterate

You get finished ads ready to run, and we build the next round around what performs.

The same team behind our social ads

Our CTV and YouTube work comes from the same U.S.-based writers, editors and motion designers who make ads for brands like Uber Eats and iHerb.

The work

CTV and YouTube ads we've made for our clients

Landscape spots we've made for brands like Uber Eats, iHerb, Maximus and Project Food Box. Tap any video for sound.

FAQ

CTV and YouTube ads, answered

What does a CTV and YouTube creative agency do?

It concepts, writes and produces video ads built for connected TV and YouTube. At Biddyco, our U.S.-based team makes 15 and 30 second landscape spots, from script and casting through editing, motion graphics, sound and delivery to each platform's specs.

How is CTV creative different from Meta ads?

On Meta, people scroll with the sound off and can tap to buy. On CTV, the ad plays full screen with the sound on, usually from across the room, and there's nothing to click. So the script leans on voiceover and sound, the brand shows up early, and the next step is easy to remember, with an on-screen URL or QR code when it fits.

What makes a good YouTube ad?

On skippable in-stream ads, viewers can skip after five seconds, so the brand and the hook have to land before then. We get to the point fast, show the brand early and test multiple openings, so even a skipped ad does some work.

Can you turn our Meta ads into CTV ads?

Often, yes. Some of our CTV and YouTube ads start as Meta ads that we recut to landscape, with the sound and pacing adjusted for a TV. Others work better rebuilt from the same concept. We'll recommend the right approach for each one.

What lengths and formats do you deliver?

Most of our CTV spots run 30 or 15 seconds. Files are delivered in landscape to each platform's specs. If you also need vertical versions for YouTube Shorts or Meta, we can cut them from the same project.

Who is Biddyco a good fit for?

We typically work with eCom, CPG and tech brands spending $100k+ per month on paid media. CTV and YouTube are part of the diverse creative mix we make, alongside UGC, motion and static ads. See how we approach it as a creative agency for Meta ads.

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