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CPG Creative Agency

Ad creative that makes CPG brands trustworthy.

CPG is our largest vertical. Biddyco makes premium UGC, motion and static creative for food, beverage, supplement and skincare brands, the kind of creative that earns trust when someone is buying something to eat, drink or put on their skin.

Trusted by CPG brands like

Momofuku logoMagic Spoon logoZBiotics logoSmartyPants Vitamins logoiHerb logoJuneShine logo

Why CPG is different

You're asking people to put your product in their body. That takes trust.

Someone finds your brand in their feed, hands over their card, waits for a box, then eats it, drinks it or puts it on their skin. Mass-produced, low-quality creative can't carry that much trust. Premium creative can.

01

Premium over slop

Every ad is concepted, cast and crafted by our team, so your brand looks as good as your product actually is.

02

Proof that feels real

Real customers, visible results, press and ingredients shown clearly. These are the signals that turn skeptical scrollers into first-time buyers.

03

Built to scale spend

We know what works, performs and scales for CPG on Meta, and we build every concept to hold up as budgets grow.

The full spectrum

UGC, motion and static, all under one roof

CPG accounts need range. We make every format Meta rewards, so you never have to juggle three vendors to get real creative diversity.

UGC ads

Creators cast to look and sound like your customers, then coached to talk about your product authentically.

Explore UGC ads →

Motion ads

Premium animation that makes ingredients, benefits and packaging impossible to scroll past.

Explore motion ads →
SeroVital static ad by Biddyco

Static ads

Fast, hand-made statics and one-frame videos for testing new offers, flavors and messaging.

Explore static ads →

DTC or retail

Built for DTC. Proven for retail.

We've worked with CPG brands that sell direct-to-consumer only and brands that are heavily retail-focused, so we build creative around how you actually sell.

DTC-first

Turn scrollers into first orders and subscribers

  • Offer, bundle and subscription creative
  • Hooks and angles that match your landing page
  • A steady testing pipeline as spend scales

Retail-focused

Build demand that shows up on shelf and on Amazon

  • Where-to-buy and retailer callouts
  • Awareness creative that supports sell-through
  • Seasonal and Amazon promo pushes

Experience and data on what scales in CPG

Across food, beverage, supplements, skincare and more, we've seen what works, performs and scales for CPG on Meta. That experience shapes every concept we pitch, so you're not paying to relearn lessons other brands already paid for.

Book an intro call

The work

CPG ads we've made, aisle by aisle

UGC, motion and static ads we've made for food, beverage, supplement, beauty, baby and pet brands. Filter by category, and tap any video for sound.

FAQ

CPG creative, answered

What does a CPG creative agency do?

A CPG creative agency makes the ads that sell consumer packaged goods, from food and beverage to supplements and skincare. Biddyco concepts, produces and edits premium UGC, motion and static creative for CPG brands on Meta, built to earn trust and scale spend.

Why is creative so important for CPG brands?

CPG shoppers are buying something they'll eat, drink or put on their skin, often from a brand they just discovered. That takes a high level of trust. Premium creative builds it far better than mass-quantity, low-quality ads, which is why creative quality is one of the biggest levers a CPG brand has on Meta.

Do you work with retail-focused CPG brands or only DTC?

Both. We've worked with CPG brands that sell direct-to-consumer only and brands that are heavily retail-focused, and we build creative around how each one actually sells.

What types of CPG brands do you work with?

CPG is our largest vertical. We work with food, beverage, supplement, wellness, skincare, beauty, baby and pet brands. You can see more of that range in our 32 CPG ad examples.

What kinds of ads do you make for CPG brands?

The full spectrum: UGC ads, motion ads and static ads. That range is what gives CPG accounts the creative diversity Meta rewards.

Who is Biddyco a good fit for?

We typically work with CPG brands spending $100k+ per month on paid social who want a creative partner, not just more volume. Learn more about how we work as a creative agency for Meta ads.

Keep reading

More for CPG brands

Proof in the performance

Results, straight from our clients

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