UGC Ad Agency
Most UGC is a pile of iPhone selfies with creators saying how obsessed they are. Shoppers can tell. Biddyco is a UGC ad agency that runs the whole process, from finding the right creators to the final edit, so your UGC builds real trust and scales on Meta and TikTok.
The UGC trust problem
Scroll any feed and you'll see the same format on repeat: ring light, forced enthusiasm, a script that sounds like an ad. Shoppers have learned the pattern, and the second they spot it their guard goes up. So we commit to one of two lanes and stay out of the middle.
Lane 1
Feels like a post from a real person in your feed. Natural setting, natural delivery, no ad polish. It earns attention because it doesn't look like it's asking for it.
Where red flags go off
Half organic, half ad. Scripted but pretending to be casual. This is where most UGC lands, and where viewers' alarm bells ring and thumbs keep scrolling. We avoid it.
Lane 2
Clearly a partnership with a creator who fits your brand. Confident, polished and credible, the way a trusted ambassador talks about a product they actually use.
What we make
Fresh creator content, cast for your customers.
We cast creators who look and sound like your buyers, brief them on the angles that matter, and edit their footage into ads that are ready to launch in every placement.
Only at Biddyco
The trust of UGC with the scroll-stopping power of motion.
Our signature format layers animation, kinetic type and brand design on top of creator footage. Hybrids take longer to make and cost more than basic UGC, but they're some of the most scalable ads we run across our accounts.
Most brands have a folder of creator footage they paid for and never fully used. We'll revive it. Our motion team adds new hooks, animation and structure on top of your existing UGC to turn old assets into fresh ads.
How it works
UGC is time consuming. Outreach, shipping, briefs, reshoots, chasing files. We take all of it off your plate and hand you finished ads.
01
We start by defining the main demographics we're going to target, so every creator we cast looks and sounds like your buyer.
02
A full-time UGC manager handles the outreach, emailing and DMing it takes to get the right creators interested and booked.
03
We handle the logistics of getting product into creators' hands and keep every shoot on schedule.
04
Creators get clear direction on what to say and how to talk about your product correctly and authentically.
05
We manage deadlines and quality checks so raw footage lands with our editors when it should.
06
Our team edits the footage into finished ads, from straight UGC to UGC + motion hybrids, then iterates on what performs.
We work regularly with a roster of creators we know shoot great content and deliver on time. And we recruit new creators every month based on our clients' needs and the exact people they want to reach.
The work
A selection of UGC and UGC + motion hybrids we've produced for brands like Uber, Momofuku, ZBiotics, Magic Spoon and Glossier. Tap any video for sound.
FAQ
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