Why Motion Is the Most Underused Format on Meta in 2026
Anyone can shoot an iPhone video. That's the whole appeal of UGC, and it's also why most ad accounts now look the same: a feed full of talking heads, a handful of statics, and very little in between. Motion is the format most brands skip, because good animation is slow and expensive to make. That's exactly why it works. A well-made motion ad looks different in the feed, and it signals that there's a real, established company behind the product before a single claim is read.
It also matters more than ever for how Meta finds buyers. Meta's Andromeda update rewards genuine creative diversity, which means an account needs distinct visual formats, not fifty variations of the same one. Motion gives the algorithm a completely different kind of asset to work with next to UGC and statics. We've broken down 11 animation and motion techniques we use to stop the scroll, and the agencies below are the ones worth knowing if you want that kind of work done well. Some are built for paid social performance, others are award-winning design studios, and a few are subscription services built for volume. This list ranks the 23 best.
TL;DR: Top Motion Graphics Agencies
Biddyco: The strongest pick for brands spending $100K–$5M+/month on Meta and TikTok that want premium, human-made motion ads built for performance, including UGC + motion hybrids.
Monks: A 7,500+ person global agency under S4 Capital that pairs animation and motion production with performance media and its own AI platform, Monks.Flow.
Superside: An AI-powered creative service with 750+ team members that produces motion, animated ads and design at enterprise volume for brands like Amazon, Meta and Salesforce.
Lemonlight: An LA-based, on-demand production company with 25,000+ videos made, offering 2D, 3D, motion graphics and UI animation alongside live action.
Vidico: A video production agency founded in Melbourne with a New York office, producing animation, motion graphics and ad creative for 920+ clients including TikTok, Spotify and Uber.
Key Advantages of Working With a Motion Agency
You Get a Format Your Competitors Mostly Aren't Running
Motion takes real skill and real hours, so most brands don't make much of it. That scarcity is the advantage. When everyone else in your category is running creator videos, a sharp piece of animation stands out in the feed simply by being different.
You Look Like an Established Brand
Polished design and animation make a company look legitimate. That perception matters most at the exact moment someone is deciding whether to hand over their card to a brand they discovered thirty seconds ago.
You Can Make Great Ads Without Great Footage
If you don't have much product footage, renderings or brand content, motion is how you do a lot with a little. A good motion team can build entire scenes from a logo, a color palette and a product shot, so a thin asset library doesn't hold your ads back.
You Can Explain Things Live Action Can't
Features, ingredients, how an app works, why your product is different: motion can show all of it in a few seconds with kinetic type, product animation and illustrated scenes. That makes it one of the best formats for anything that needs explaining.
With those advantages in mind, here's the full ranked list.
1. Biddyco
Premium, human-made motion ads built to scale on Meta and TikTok
At Biddyco, motion is a core discipline with its own U.S.-based team of After Effects designers, not an add-on. We make motion graphics ads with kinetic type, product animation, illustrated scenes and brand-led design, all built by hand and sized for every Meta and TikTok placement. Our signature format is the UGC + motion hybrid, which layers animation, kinetic type and brand design on top of creator footage. It pairs the trust of UGC with the stopping power of motion, and it's one of the most scalable formats we run.
Every motion ad goes through the same pipeline: strategy and concept based on what's already running in the account, a copywriter scripting the hook, storyboards, key frames designed in your brand's look, animation in After Effects, then sound and voiceover. We use AI in a limited way, mostly for voiceovers and workflow shortcuts, but the craft itself is human-led. That process is backed by a dedicated team structure, which we've written about in the team structure it actually takes to run a creative testing pipeline.
Services: Motion Graphics Ads, UGC + Motion Hybrids, UGC Production, Static & GIF Ads, Creative Strategy
Standout Clients: Uber, Magic Spoon, Momofuku, Huel, Four Sigmatic, Constant Contact
Best For: DTC, CPG and tech brands spending $100K–$5M+/month on Meta and TikTok that want motion built for performance, not just for a showreel.
Why Choose Biddyco:
- U.S.-based, in-house team of After Effects designers, with animation built by hand rather than generated
- UGC + motion hybrids, a format that pairs creator trust with the scroll-stopping power of animation
- Motion made as part of a full creative pipeline alongside UGC and statics, so every format is built around the same account data
2. Monks
A global agency pairing motion and animation with performance media
Monks, known as MediaMonks until 2024, was founded in the Netherlands in 2001 and is now a wholly owned subsidiary of Sir Martin Sorrell's S4 Capital, headquartered in London with 7,500+ employees. Its production capabilities span animation, motion graphics, 3D, VFX, post production and sound, alongside performance media, social campaigns and influencer marketing.
Monks has built its own agentic AI platform, Monks.Flow, which it used on a campaign for Hatch to create 60 tailored ad variants with Google Gemini, reporting a 78% higher click-through rate. Its client list includes Netflix, Google, Capital One, HBO Max and T-Mobile.
Services: Animation, Motion Graphics, 3D and VFX, Performance Media, Social Creative, AI-Powered Production
Standout Clients: Netflix, Google, Capital One, HBO Max, T-Mobile
Best For: Enterprise brands that want motion production, media buying and AI-driven variant testing from a single global partner.
Why Choose Monks:
- Full in-house production across animation, 3D, VFX and sound
- Monks.Flow AI platform for producing ad variants at scale
- Performance media and creative under one roof
3. Superside
Enterprise-volume motion and ad creative from a global, AI-powered team
Superside was founded in 2015 by Fredrik Thomassen and has grown into a fully remote creative company with around 750 team members across 72 countries. It works on a subscription model covering graphic design, video production, motion design, web design and branding, and it produces social and performance ads, animated digital ads, Lottie animations and 3D for placements across Meta, TikTok, YouTube and LinkedIn.
The company says it works with 450+ brands, including Google, Meta, Amazon, Salesforce and Coinbase. It has also launched Superads, an AI-powered creative insights tool that reports on ad performance across Meta, LinkedIn and TikTok, which makes it a fit for teams that want creative and reporting in one place.
Services: Motion Design, Animated Ads, Video Production, Graphic Design, 3D and AR Creative, Branding
Standout Clients: Google, Meta, Amazon, Salesforce, Coinbase
Best For: Large marketing teams that need a steady, high volume of motion and design work across many channels on a subscription.
Why Choose Superside:
- 750+ person global team built for enterprise-scale output
- Motion, static, video and design under one subscription
- Superads tool for AI-powered creative performance insights
4. Lemonlight
On-demand video production, including animation and motion, at scale
Lemonlight was founded in 2014 in Inglewood, California, by Hope Horner, Chad Rogers and Daniel Marlow, and has made more than 25,000 videos in the decade since. It describes itself as an on-demand production company specializing in performance creative, with transparent, predetermined pricing and production teams in cities across the U.S.
Its animation offering covers 2D and 3D animation, motion graphics, iconography, character animation and UI animation, next to live action, testimonials and product videos. Lemonlight has made the Inc. 5000 list seven times between 2018 and 2025 and has worked with brands including Amazon, Google, Disney, Walmart, Netflix and Airbnb.
Services: 2D and 3D Animation, Motion Graphics, UI Animation, Live-Action Production, Product and Explainer Videos
Standout Clients: Amazon, Google, Disney, Walmart, Netflix, Airbnb
Best For: Brands that want animation and live action from one production partner with clear, upfront pricing.
Why Choose Lemonlight:
- 25,000+ videos produced across a decade
- Animation and live action from the same team
- Transparent, package-based pricing
5. Vidico
Animation and ad creative for tech and consumer brands, from Melbourne to New York
Vidico was founded in 2015 by brothers Michael and Evan Pirone and now has offices in Melbourne, Sydney and New York, with a team of 50+. It produces 2D and 3D animation, motion graphics, explainer videos, app demos, short-form social content and ad creative, as well as live-action brand videos.
Vidico reports 920+ clients and more than 1.5 billion total video views, and says its content can lift conversion action rates by up to 15%. Named clients include TikTok, Spotify, Square, Uber, Samsung, Amazon and Vimeo.
Services: 2D and 3D Animation, Motion Graphics, Explainer Videos, App Demos, Short-Form and Social Content, Ad Creative
Standout Clients: TikTok, Spotify, Square, Uber, Samsung, Amazon
Best For: Tech and app brands that need product-focused animation and social ad creative.
Why Choose Vidico:
- 920+ clients and 1.5B+ video views
- Strong track record with tech and app products
- Animation, live action and ad creative from one team
6. BUCK
An Emmy-winning, global design and animation studio
BUCK was founded in 2004 and has grown into one of the most respected design and animation studios in the world, with offices in Los Angeles, New York, Sydney, Amsterdam and London. It's an Emmy award-winning, certified B Corp studio known for being style-agnostic, moving from 2D illustration to 3D to interactive work depending on the brief.
BUCK's clients include Apple, Google, Nike, Netflix, Airbnb and IBM, and it has created design work for Headspace. For brands with big brand-level animation needs and the budget to match, it sits at the very top of the craft.
Services: Animation, Motion Design, Illustration, 3D, Interactive and Brand Design
Standout Clients: Apple, Google, Nike, Netflix, Airbnb, Headspace
Best For: Large brands commissioning flagship animated brand work and campaigns.
Why Choose BUCK:
- Emmy award-winning studio with a global footprint
- Style-agnostic craft across 2D, 3D and interactive
- Certified B Corp
7. Giant Ant
Character-driven animation from Vancouver
Giant Ant was founded in 2007 by Jay Grandin and Leah Nelson and is based in Vancouver's Strathcona neighborhood, with a core team of around two dozen artists and producers. The studio describes itself as "a creative studio, a design shop, an animation house," and it has even produced an independent feature film, Tangles. In 2022 it joined Residence, a global network of creative companies.
Giant Ant is best known for its long-running work with Slack, including a year-long brand campaign that involved thousands of assets, and it has also made ads for Google, Spotify, Twitch and Coca-Cola.
Services: Animation, Design, Brand Campaigns, Live Action
Standout Clients: Slack, Google, Spotify, Twitch, Coca-Cola
Best For: Brands that want warm, character-led animation with a strong storytelling voice.
Why Choose Giant Ant:
- Proven brand campaign work, including a year-long Slack campaign
- Tight-knit senior team with a distinct style
- Part of the Residence creative network
8. Oddfellows
Illustrated, human animation for tech and consumer brands
Oddfellows started in San Francisco in 2012, founded by Chris Kelly, Colin Trenter and TJ Kearney, and is now based in Portland, Oregon. The studio is known for illustrated looks and clever, human storytelling across 2D, 3D, stop motion and live-action compositing, and it has since joined Passion Animation Studios.
Its client list includes Google, Headspace, Dropbox, Twitter and Cartoon Network, with projects like an illustration system for Google's Material You and animated vignettes for Savage X Fenty.
Services: 2D and 3D Animation, Illustration Systems, Stop Motion, Brand Films
Standout Clients: Google, Headspace, Dropbox, Twitter, Cartoon Network
Best For: Brands that want an illustrated, character-driven look with real personality.
Why Choose Oddfellows:
- Distinctive illustrated style with a light, human touch
- Range across 2D, 3D and stop motion
- Backed by Passion Animation Studios
9. ManvsMachine
Design-led motion for global brands, from London and LA
ManvsMachine was co-founded in 2007 by Mike Alderson and Tim Swift in Shoreditch and now works out of London and Los Angeles. It's a multidisciplinary studio known for high-end, design-led motion, especially 3D product work, and it has won two Cannes Gold Lions and a D&AD Black Pencil.
Its clients include Nike, Apple, Pepsi, Squarespace, Microsoft, Honda and Audi, along with broadcast identities for Channel 4 and NBC Universal.
Services: Motion Design, 3D Product Animation, Brand Identity, Film
Standout Clients: Nike, Apple, Pepsi, Squarespace, Microsoft, Audi
Best For: Premium brands that want striking 3D product and brand motion.
Why Choose ManvsMachine:
- Cannes Gold Lion and D&AD Black Pencil winner
- Standout 3D product motion
- Global clients across tech, sport and auto
10. Golden Wolf
Bold, youthful animation from an Emmy-nominated studio
Golden Wolf was founded in 2013 by Ingi Erlingsson and has offices in London and New York. The Emmy-nominated studio is known for work that mixes irreverent humor, dynamic action and a psychedelic edge, applied to commercial campaigns, title sequences, music videos, AR filters and social campaigns. It was acquired by Doodles in 2023 and refocused on motion and design in 2025.
Golden Wolf has worked for Nike, Adidas, Facebook, Disney, Gatorade, Subway and Adult Swim.
Services: Animation, Motion Design, Social Campaigns, Title Sequences, AR
Standout Clients: Nike, Adidas, Facebook, Disney, Gatorade, Adult Swim
Best For: Youth and culture brands that want animation with serious energy.
Why Choose Golden Wolf:
- Emmy-nominated studio with a distinct, high-energy style
- Experience across commercial, social and AR work
- Offices in London and New York
11. Sandwich
Funny, product-first launch videos for tech companies
Sandwich was founded in 2010 in Los Angeles by commercial director Adam Lisagor, and rebranded from Sandwich Video in 2019. It's known for short, entertaining launch and explainer videos for technology companies, mixing live action with motion and on-screen product UI.
Sandwich has made videos for Slack, Square, Airbnb, Stripe, Warby Parker, Robinhood, Salesforce, Uber and Lyft. It has also been known to take a mix of cash, equity and revenue share from clients in place of a full fee.
Services: Launch Videos, Explainer Videos, Commercials, Product Motion
Standout Clients: Slack, Square, Airbnb, Stripe, Robinhood, Uber
Best For: Tech startups that want a launch video with personality.
Why Choose Sandwich:
- A long record of launch videos for major tech brands
- A signature, humor-led tone
- Flexible deal structures, including equity
12. Thinkmojo
Product motion for B2B and SaaS brands
Thinkmojo is a San Francisco studio founded in 2012 that makes sleek, high-concept 2D animation for B2B and tech brands. It maps each video to a specific moment in the buyer journey and builds reusable product motion systems a brand can keep using across launches and campaigns.
Clients include Salesforce, Slack, Google, Zendesk, Square and Asana.
Services: Product Videos, Launch Videos, Animated Ads, Motion Systems
Standout Clients: Salesforce, Slack, Google, Zendesk, Asana
Best For: SaaS and enterprise brands that need product marketing videos and a consistent motion system.
Why Choose Thinkmojo:
- Deep specialization in B2B and SaaS
- Reusable motion systems, not one-off videos
- Strategy tied to the buyer journey
13. Tendril
Design, animation and 3D from Toronto
Tendril is a Toronto design and animation studio founded in 2010 by directors Chris Bahry and Alexandre Torres. It works across live-action directing, conceptual design, complex 3D, visual effects and sound design.
Its clients include Microsoft, Samsung, Mercedes-Benz, Cash App, AT&T, Riot Games and Hublot.
Services: 3D Animation, Motion Design, Visual Effects, Live Action, Sound Design
Standout Clients: Microsoft, Samsung, Mercedes-Benz, Cash App, AT&T, Riot Games
Best For: Tech and luxury brands that want polished, high-end 3D.
Why Choose Tendril:
- High-end 3D and VFX craft
- Directors who work across design and live action
- Blue-chip tech and auto clients
14. Hornet
Mixed-media animation from New York
Hornet is a mixed-media production studio in New York City and Brooklyn, co-founded by Michael Feder and open since 2001. It produces short-form commercial work, feature-length animation and visual effects with a roster of directors across many styles.
Hornet has made work for Nike, Google, Disney, Apple, Chipotle and The New Yorker, and its honors include multiple Cannes Lions, AICP Awards, One Show, D&AD and Webby Awards.
Services: Commercial Animation, Mixed Media, Visual Effects, Short-Form Content
Standout Clients: Nike, Google, Disney, Apple, Chipotle
Best For: Brands commissioning director-led animated commercials.
Why Choose Hornet:
- Two decades of award-winning commercial animation
- A deep roster of directors and styles
- Experience from social spots to long form
15. Ordinary Folk
Simple, geometric motion from a boutique Vancouver studio
Ordinary Folk was founded in 2019 by animator and creative director Jorge R. Canedo E., who previously worked at BUCK and as an associate creative director at Giant Ant. The Vancouver studio has a small team of around nine and is known for simple, geometric motion design that tells a story with very little.
Its work includes multiple projects for Google, including Google Doodles, and animation for Procreate's Dreams.
Services: Motion Design, Character Animation, 2D and 3D
Standout Clients: Google, Procreate
Best For: Brands that want a boutique team and a clean, distinctive motion style.
Why Choose Ordinary Folk:
- Founder with BUCK and Giant Ant pedigree
- A clean, recognizable geometric style
- Small, senior team
16. Cub Studio
Sports and character animation from London
Cub Studio is a London animation studio that specializes in sports and character animation, motion graphics, explainers and advertising campaigns for brands, agencies and broadcasters.
Its clients range from the Premier League, World Rugby and the FIA to ESPN, Fox Sports and BT Sport, as well as brands like MasterClass, HelloFresh and Polaroid.
Services: Sports Animation, Character Animation, Motion Graphics, Advertising Campaigns
Standout Clients: Premier League, ESPN, Fox Sports, MasterClass, HelloFresh
Best For: Sports, media and consumer brands that want character-led animation.
Why Choose Cub Studio:
- Deep specialization in sports animation
- Broadcaster-grade work for major networks
- Consumer brand experience too
17. Epipheo
Explainer videos built around a single epiphany
Epipheo was founded in 2009 in Cincinnati by co-founders including Jeremy Pryor, who serves as CEO. It first drew national attention with "What is Google Wave?", an animated explainer that passed 1.3 million views and was covered by TechCrunch and Wired.
Since then Epipheo says it has made more than 6,000 videos for 3,000+ brands, including Google, Microsoft, Amazon, Deloitte, Cisco and US Bank.
Services: Animated Explainer Videos, Brand Stories, Motion Graphics
Standout Clients: Google, Microsoft, Amazon, Deloitte, Cisco
Best For: Brands with a complex product or idea that needs a clear animated explainer.
Why Choose Epipheo:
- 6,000+ videos for 3,000+ brands
- A proven explainer-first approach
- Enterprise and tech experience
18. Demo Duck
Chicago explainer videos in animation and live action
Demo Duck is a Chicago-based video production company operating since 2011, founded in the early boom of animated explainers for SaaS companies. It produces 2D and 3D animation, whiteboard animation, motion graphics and live-action video, handling everything from concept and script to post-production.
Its clients span SaaS, healthcare, finance and education.
Services: Animated Explainers, 2D and 3D Animation, Motion Graphics, Live Action
Standout Clients: SaaS, healthcare, finance and education brands
Best For: B2B companies that want a straightforward explainer video partner.
Why Choose Demo Duck:
- Over a decade of explainer production
- Animation and live action in-house
- Full process from script through post
19. Yum Yum Videos
Custom animated explainers for startups and enterprises
Yum Yum Videos is an animated explainer company headquartered in Miami with a production office in Buenos Aires. Since 2012 it has made more than 1,000 custom videos across SaaS, healthcare, biotech, finance and education, and it has won Telly and NYX Awards.
Clients include Google, Amazon, Walmart, McKesson and Thermo Fisher.
Services: Animated Explainer Videos, Motion Graphics, Product Videos
Standout Clients: Google, Amazon, Walmart, McKesson, Thermo Fisher
Best For: Companies that need a polished explainer at a mid-market budget.
Why Choose Yum Yum Videos:
- 1,000+ custom videos since 2012
- Telly and NYX Award winner
- Experience with complex industries like biotech and healthcare
20. Kasra Design
Explainer and 2D/3D animation from Asia
Kasra Design was founded in 2011 by Alex Safavinia and Sheryl Chung and is headquartered in Malaysia, with offices in Singapore and the U.S. It produces custom animation from polished motion graphics to high-end 3D.
The studio says it has worked with 800+ brands, including Visa, Shell, HP, Intel, Prudential and League of Legends.
Services: Explainer Videos, 2D and 3D Animation, Motion Graphics
Standout Clients: Visa, Shell, HP, Intel, Prudential
Best For: Global and APAC brands that want a wide visual range at competitive pricing.
Why Choose Kasra Design:
- 800+ brands served since 2011
- Range from motion graphics to high-end 3D
- Offices across Asia and the U.S.
21. Breadnbeyond
Explainer videos from an early pioneer of the format
Breadnbeyond started in 2008 as a graphic design service and became an explainer video company in 2009, making it one of the early players in the format. It's led by founder and CEO Andre Oentoro and based in Surabaya, Indonesia, with most of its clients in the U.S.
It works across SaaS, tech, healthcare, education and finance.
Services: Animated Explainer Videos, Motion Graphics
Standout Clients: SaaS, tech, healthcare and finance brands
Best For: Startups and SaaS companies that want an affordable, custom explainer.
Why Choose Breadnbeyond:
- More than 15 years focused on explainers
- A U.S.-heavy client base
- Custom, not template-based, animation
22. Design Pickle
Flat-rate creative subscription, including motion graphics
Design Pickle was founded in 2015 by Russ Perry and is based in Scottsdale, Arizona. It's a flat-rate creative subscription covering graphic design, illustration, presentations and motion graphics, and it says it has completed more than 1.25 million creative requests.
Its model suits teams with a steady stream of smaller motion requests rather than big campaigns.
Services: Motion Graphics, Graphic Design, Illustration, Presentation Design
Standout Clients: Marketing teams and agencies with recurring design needs
Best For: Teams that need a steady flow of simple motion assets on a flat monthly fee.
Why Choose Design Pickle:
- Flat-rate subscription pricing
- 1.25M+ creative requests completed
- Motion and static design under one plan
23. Kimp
Unlimited video and motion design on a monthly subscription
Kimp was co-founded in 2019 by Senthu Velnayagam and offers flat-fee subscriptions for graphic design and video, including Kimp Video for video editing and motion graphics.
It's built for businesses with recurring design needs that don't have the time or budget to hire in-house designers.
Services: Video Editing, Motion Graphics, Graphic Design
Standout Clients: Small businesses and marketing teams with recurring design needs
Best For: Smaller teams that want simple video and motion edits without hiring.
Why Choose Kimp:
- Flat-fee, unlimited request model
- Video and graphic design available together
- Low commitment for smaller teams
What to Consider When Hiring a Motion Agency
Ask Whether They Make Ads or Brand Films
A studio that makes beautiful two-minute brand films isn't automatically good at 15-second paid social ads. Ads need a hook in the first second, captions for sound-off viewing, and versions sized for every placement. Ask to see ads they've made that actually ran on Meta or TikTok, not just their showreel.
Ask How Much of the Work Is Human-Made
AI can speed up parts of a motion workflow, but fully generated animation often looks generic, which defeats the point of using motion to look premium. Ask what's built by designers, what's generated, and where AI shows up in the process.
Understand Turnaround and Volume
Motion takes longer to produce than UGC or statics. Ask how many finished ads they can deliver a month, how long a round takes from brief to final files, and how quickly they can iterate on a concept that's working.
Check What They Need From You
Some studios need a big library of brand assets, product renders and footage to get started. The best motion teams can build strong ads from very little, so ask what they'd make with just your logo, colors and a few product shots.
Choosing a Motion Partner That Can Actually Scale Ads
Motion is one of the few formats left that still stands out in the feed, precisely because most brands don't make it. The agencies on this list cover a wide range, from global studios making flagship brand films to subscription services built for quick edits. What matters is matching the partner to the job: award-winning brand animation and high-volume performance ads are very different briefs.
If you're buying motion to scale paid social, look for a team that treats it as ad creative first, with hooks, testing and iteration built in, and that can run it alongside UGC and statics for real creative diversity. We've written more about what to actually look for when hiring an agency for your Meta ad creative if you want the fuller evaluation framework.
Biddyco is a creative agency for Meta ads built for brands spending $100K–$5M+/month, with a U.S.-based team making premium, human-made motion ads and UGC + motion hybrids. See how we do it on our motion ad agency page.
