One product has many reasons people buy it. Each one is an angle. A protein cereal can sell on taste, on macros, on kids liking it, or on replacing a sugary habit.
Where angles come from
- Customer reviews and survey answers, in their own words.
- Comments on your ads and posts.
- Sales and support conversations.
- What competitors lean on, and what they leave out.
Angles and targeting
With broad targeting, the angle decides who an ad reaches. A "fits in a gym bag" ad finds different people than a "my kids actually eat it" ad. More angles means more kinds of buyers.
More: Creative strategy for Meta ads.
Related: ad concept, broad targeting, hook.
