Talking-head is the classic UGC setup. One person, framed from the chest up, talking to the viewer.
Who's talking matters
- Creator: the standard UGC ad. Relatable, fast to make.
- Founder: builds trust and story. Works well for newer brands.
- Expert: a doctor, dietitian or engineer to back a claim.
- Customer: real reviews, often lower production.
Making it work
The first line has to earn the next 3 seconds, so open with the claim, the problem or something unexpected, not "Hey guys." Cut tightly, add captions for sound-off viewers, and show the product early. Adding B-roll or motion graphics turns it into a UGC hybrid and usually makes it easier to watch.
More: UGC script template and Meta ad hook examples.
