What Is a B2B Creative Agency?
A B2B creative agency makes the ads, videos and brand work a company uses to sell to other businesses. That can mean LinkedIn and Meta ads, product explainers, launch films or a full brand campaign.
The job is harder than it looks. B2B buyers are still people scrolling the same feeds as everyone else, but the product is often software they can't hold, the deal is bigger and more people sign off. Good B2B creative makes an abstract product feel concrete and gives the buyer a reason to stop scrolling.
Some agencies on this list only make creative. Others also run the media, and a few are full B2B agencies of record. We've noted which is which.
TL;DR: Top B2B Creative Agencies
Biddyco: The strongest pick for B2B and SaaS brands spending $100K to $5M+/month on Meta that want UGC, motion and static ads from one US-based senior team.
Directive: A B2B performance agency focused on qualified pipeline, with a performance creative practice that makes ads built for testing.
Hey Digital: A paid ads agency that only works with B2B SaaS, with strategy, creative and testing in house.
Refine Labs: A B2B demand gen agency with an in-house creative team and published pricing, including a creative-only plan.
Sculpt: A B2B-only social agency that makes its own LinkedIn and paid social ads.
How B2B Creative Agencies Differ
Ad Creative Shops vs. Agencies of Record
Ad creative shops make a steady flow of ads to test. Agencies of record handle brand, campaigns, media and more for large companies. If you need more ads that work in a feed, you want the first. If you're rebranding or launching globally, you may want the second.
LinkedIn vs. Meta
LinkedIn lets you target by job title and company, but it's expensive. Meta reaches the same people for less, outside work hours, and its delivery system finds buyers from the creative itself. Many B2B brands now run both. See our B2B Facebook ad examples for what that looks like.
Video Studios vs. Ongoing Creative
A video studio makes a few polished pieces, like a launch film or an explainer. An ongoing creative partner makes new ads every month. Most growing B2B brands need both at different times.
With that in mind, here's the full ranked list.
1. Biddyco
UGC, motion and static ads for B2B and SaaS brands on Meta
Biddyco is a creative agency for Meta ads for brands spending $100K to $5M+/month on paid social, including B2B software and tech brands. We make UGC, motion graphics, UGC and motion hybrids and static ads that sell to small business owners, clinicians and creative pros.
B2B ads on Meta work when they look like they belong in the feed. We cast creators who match the buyer's role, film real users and employees, and use motion to show software that's hard to film. For Constant Contact, a mix of SaaS UGC, motion and hybrid ads helped break a spend plateau and 4x its Meta spend. We work across 100+ accounts spending $20M+ a month on Meta, and we publish what we learn, from hook rate benchmarks to Facebook ad costs. New files land every 2 to 4 weeks, and we aim for one round of feedback.
Services: UGC Video Ads, Motion Graphics Ads, UGC and Motion Hybrids, Static Ads, CTV and YouTube Spots, Creative Strategy
Standout Clients: Constant Contact, Flodesk, Butterfly Network, Eko, The Webby Awards, Uber
Best For: B2B, SaaS and tech brands spending $100K to $5M+/month on Meta that need a steady flow of genuinely different ads.
Why Choose Biddyco:
- UGC, motion and static ads from one US-based senior team
- B2B ads that look native to the feed, not like a sales deck
- Creative decisions backed by original data across 100+ accounts
2. Directive
B2B performance agency with a creative practice
Directive is a B2B performance agency focused on qualified pipeline rather than MQLs, with offices in Orange County, Austin, New York, London and Toronto. Paid media and paid social are the core, and its performance creative practice makes static and motion ads built for testing. It says it has served 420+ brands.
Services: Paid Media, Paid Social, Performance Creative, SEO and Content, CRO, RevOps
Standout Clients: Gong, ZoomInfo, Calendly, BlackLine, SentinelOne
Best For: B2B tech companies that want media buying first, with creative built to feed testing.
Why Choose Directive:
- Pipeline focus
- Creative and media together
- Large B2B tech client base
3. Hey Digital
Paid ads and creative for B2B SaaS only
Hey Digital is a paid ads agency that works only with B2B SaaS companies. Strategy, creative and testing all happen in house, and it runs campaigns on Google, LinkedIn, Meta, YouTube, Reddit and Bing. It says it manages $2.3M+ in monthly ad spend and has worked with 200+ B2B SaaS companies.
Services: Paid Social, PPC, Video Ads, Creative Strategy, Landing Pages, ABM
Standout Clients: PostHog, Toggl, Rosie
Best For: B2B SaaS teams that want one shop to make the ads and run LinkedIn, Meta and Google.
Why Choose Hey Digital:
- B2B SaaS focus
- Creative and media together
- Wide channel mix
4. Refine Labs
B2B demand gen with an in-house creative team
Refine Labs is a Boston B2B demand gen agency for Series B and later tech companies. It runs paid media across LinkedIn, Google, YouTube, Meta, CTV and out of home, with an in-house team for ad creative, copy, video and motion. It publishes pricing: creative-only from $5,000/month with a 3-month minimum, and full demand and media from $26,000/month.
Services: Demand Strategy, Paid Media, Ad Creative, Video and Motion, Marketing Ops
Standout Clients: Clari, Algolia, Showpad, Cognism, BeyondTrust
Best For: Mid-market and enterprise B2B tech teams that want creative tied to a demand gen program, or a creative-only retainer.
Why Choose Refine Labs:
- Published pricing
- Creative-only option
- Demand gen depth
5. Sculpt
B2B-only social agency with LinkedIn ad creative
Sculpt is a B2B-only social agency based in Iowa City, in business since 2012. It covers paid social, organic, influencer and executive social, and its own team makes the ad videos and graphics. It's a LinkedIn Ads certified agency and also runs Meta, Google, TikTok and Reddit.
Services: Paid Social, LinkedIn Ads, Ad Creative and Testing, Organic Social, B2B Influencer, Executive Social
Standout Clients: Loom, KnowBe4, Monotype, Remote, Schneider Electric
Best For: B2B brands that want LinkedIn and paid social creative from a social-first team.
Why Choose Sculpt:
- B2B-only focus
- LinkedIn experience
- Paid and organic social together
6. Vidico
Video and ad creative for tech brands
Vidico is a video and creative production team for tech brands, with offices in Melbourne, Sydney and New York. It makes animated explainers, product demos, live-action brand videos, short-form social and ad creative. It publishes pricing: simple explainers from about $5,000 and subscriptions from $5,000/month.
Services: Animated Explainers, Product and Demo Videos, Live-Action Video, Short-Form Social, Ad Creative
Standout Clients: Zendesk, Klaviyo, Airtable, FreshBooks, DigitalOcean
Best For: SaaS and tech companies that need explainers, product videos and video ad variations from one partner.
Why Choose Vidico:
- Published pricing
- Animation and live action
- Tech brand experience
7. Sandwich
Commercials and launch films for tech companies
Sandwich is a Los Angeles video production company known for funny, high-production commercials and launch films for software brands. It handles the work from creative through post, including TV spots, explainers, testimonials and animation.
Services: Launch Films, Commercials, Explainer Films, Testimonials, Animation
Standout Clients: Slack, Rubrik, Brex, Postman, Autodesk
Best For: Software companies with a launch or brand moment that calls for a polished commercial.
Why Choose Sandwich:
- Tech commercial specialist
- Distinctive comedic style
- End-to-end production
8. Content Beta
Subscription creative for SaaS and AI companies
Content Beta is an on-demand creative production team for B2B SaaS and AI companies, with offices in Sunnyvale and Mumbai. It makes motion and static ads, UGC, explainers, demo videos and decks on fixed monthly plans. It publishes pricing: $3,000/month for its creative subscription, with unused credits rolling over. It doesn't buy media.
Services: Video Ads, Motion Design, Static Ads, Demo Videos, Decks, Landing Pages
Standout Clients: ServiceNow, Xactly, OpenText, Truckstop, Recurly
Best For: SaaS teams on a budget that want steady ad and video production without a big retainer.
Why Choose Content Beta:
- Low published price
- No stated minimum term
- SaaS focus
9. Transmission
Global B2B agency for enterprise tech
Transmission is a global B2B agency headquartered in London, with offices in San Francisco, New York, Dallas, Sydney, Singapore and more. It covers brand, go-to-market, ABX, paid media and creative for large tech and enterprise brands, and says it has 250+ employees.
Services: Brand Strategy, Go-to-Market, ABX, Paid Media, Creative, Content
Standout Clients: Microsoft, Qualcomm, Cloudflare, Schneider Electric, ADP
Best For: Enterprise B2B tech brands running global, multi-market campaigns.
Why Choose Transmission:
- Global reach
- Enterprise tech experience
- Brand through paid media
10. Stein
Global brand-to-demand B2B agency
Stein, formerly Stein IAS, is a global B2B agency with hubs in New York, London, Manchester, Amsterdam, Singapore and Shanghai. Its approach, which it calls brand-to-demand, joins brand campaigns with demand programs and media. It's part of MSQ Partners.
Services: Brand Strategy, Creative, Content, Demand Programs, Full-Funnel Media
Standout Clients: Celonis, HCLTech, Juniper, Wolters Kluwer, GE Healthcare
Best For: Large B2B brands that want brand and demand work from one global agency.
Why Choose Stein:
- B2B specialist
- Brand and demand together
- Global footprint
11. Bader Rutter
B2B advertising for agriculture, animal health and food
Bader Rutter is a long-running, employee-owned B2B agency based in Milwaukee, with offices in Chicago and Lincoln, Nebraska. It's strongest in agriculture, animal health and food, with work spanning brand campaigns, product launches and rebrands.
Services: Brand Campaigns, Product Launches, Rebrands, Direct Marketing
Standout Clients: Zoetis, Corteva Agriscience, McCain Foods, Seaboard Foods, Pioneer
Best For: Ag, animal health and food B2B brands that need big-idea campaigns.
Why Choose Bader Rutter:
- Deep category focus
- Long B2B track record
- Campaign-led creative
12. Gravity Global
Integrated agency for aerospace and industrial brands
Gravity Global is an integrated agency with 12 offices, including London, Houston, Denver and Hong Kong. It's strongest in B2B categories like aerospace, manufacturing and tech, and offers brand, media, creative and PR. It also does some consumer work.
Services: Brand Strategy, Go-to-Market, Media, Creative and Content, PR, Social
Standout Clients: Airbus, Embraer, Michigan Economic Development Corporation
Best For: Aerospace, industrial and manufacturing brands with global campaigns.
Why Choose Gravity Global:
- Aerospace and industrial experience
- Integrated services
- International offices
13. Elevation B2B
Full-service B2B agency for complex sales
Elevation B2B is a B2B-only agency in Gilbert, Arizona for mid-size and large companies with long, complex sales. It covers branding, creative, video, media, paid search and social, ABM, web and events.
Services: Branding, Creative, Video, Media, Paid Search and Social, ABM, Web
Standout Clients: Equinix, Informatica, BASF, MediaTek, Xactly
Best For: Industrial, chemical, ag and tech companies wanting one B2B agency of record.
Why Choose Elevation B2B:
- B2B-only focus
- Full-service scope
- Industrial and tech experience
14. Bluetext
Branding and creative for defense, govcon and cyber
Bluetext is a Washington, D.C. branding and digital agency for defense, government contracting, cybersecurity and AI companies. It handles branding, naming, advertising, video, websites and demand gen, and does a lot of M&A branding.
Services: Branding and Naming, Advertising, Video, Websites, Demand Gen, PR
Standout Clients: Coupa, Varonis, SonicWall, Kratos, Blue Yonder
Best For: Defense, govcon and cybersecurity firms that need brand and campaign creative.
Why Choose Bluetext:
- Govcon and cyber focus
- M&A branding experience
- Brand through campaigns
15. The Starr Conspiracy
B2B tech and HR tech agency
The Starr Conspiracy is a Fort Worth B2B tech agency with deep roots in HR tech. It now pitches itself as AI-native and sells software alongside brand, go-to-market, paid media and creative work. It publishes pricing: subscriptions from $15,000/month and projects from $30,000.
Services: Brand and Positioning, Go-to-Market, Demand and Pipeline, Paid Media, Content and Creative
Standout Clients: Zendesk, Greenhouse, Docebo, Cornerstone OnDemand, Papaya Global
Best For: HR tech and B2B software companies that want positioning work plus campaigns.
Why Choose The Starr Conspiracy:
- HR tech depth
- Published pricing
- Positioning focus
16. Demo Duck
Explainer and commercial videos for software brands
Demo Duck is a Chicago video studio that started as an explainer video company in 2011. It makes animated explainers, live-action commercials, testimonials and digital ads for software brands, including character-driven work for Rippling.
Services: Animated Explainers, Live-Action Commercials, Testimonials, Digital Ads, Video Campaigns
Standout Clients: Rippling, Meraki Go (Cisco), ConnectWise, BetterCloud, Newsela
Best For: Software companies that want a character-driven explainer or a funny product commercial.
Why Choose Demo Duck:
- Explainer video specialist
- Animation and live action
- Software brand experience
How to Choose a B2B Creative Agency
Decide What You Need More Of
A steady flow of ads, a few polished videos or a full brand program are three different jobs. Pick the agency built for the one you need now.
Ask Which Platforms They Know
LinkedIn, Meta, YouTube and CTV each reward different creative. Ask to see ads the agency made for the platform you spend the most on, and how they performed.
Ask How They Make Software Look Real
Software is hard to film. Ask how the agency shows the product: screen recordings, motion graphics, real users, employees or creators. See our tech and app agency buyer's guide for more questions.
Ask About Pricing
Models range from per-video fees and flat monthly subscriptions to large retainers. A few agencies on this list publish prices, which makes comparing easier. See what a creative agency for Meta ads costs.
Choosing the Right B2B Creative Partner
The agencies on this list range from paid social ad shops and SaaS video studios to global B2B agencies of record. The right one depends on your channels, your budget and whether you need more ads or a bigger brand moment.
If your B2B brand spends six or seven figures a month on paid social, look for a team that makes many genuinely different ads, shows the product clearly and builds each new round from what performed.
Biddyco is a creative agency for Meta ads for brands spending $100K to $5M+/month, including B2B and SaaS, making UGC, motion, hybrid and static ads with a US-based senior team. See more data in our Meta Ads Statistics hub, or book an intro call.
FAQ
What does a B2B creative agency do?
It makes the ads, videos and brand work a company uses to sell to other businesses. That can include LinkedIn and Meta ads, explainers, product demos, launch films and full campaigns. Some also buy the media.
What's the difference between a B2B advertising agency and a B2B marketing agency?
A B2B advertising agency focuses on ads and campaigns: the creative and often the media. A B2B marketing agency usually covers more, like SEO, content, marketing ops and ABM. Several agencies on this list do both.
Do B2B ads work on Meta?
Yes. Business buyers use Instagram and Facebook too, and Meta usually reaches them for less than LinkedIn. The ads that work look native to the feed, call out the buyer's role and show the product clearly. See 8 B2B Facebook ad examples.
How much does a B2B creative agency cost?
It varies widely. Among agencies on this list that publish pricing, Content Beta's subscription starts at $3,000 a month, Refine Labs' creative-only plan starts at $5,000 a month and The Starr Conspiracy's subscriptions start at $15,000 a month. Global agencies of record usually price by custom retainer.
Should a B2B creative agency also run my ads?
Not necessarily. Creative-only partners often go deeper on production and variety, while combined agencies tighten the loop between results and new ads. If you already have a strong media buyer, a creative-only partner is often the better fit.
