Updated November 2026.
The short answer: VaynerMedia is a global, full-service agency for large brands that need TV, organic social, PR, influencers and media under one roof. Biddyco is a paid social creative specialist for brands spending $100K to $5M+ a month that need more winning ads on Meta, TikTok, YouTube and CTV.
Key Takeaways
- VaynerMedia is broad. Creative, media buying, strategy, PR, influencer, commerce and analytics, across 15 offices.
- Biddyco is narrow on purpose. Paid social ad creative only: UGC, motion, static and hybrids.
- Different clients. VaynerMedia's public roster is large global brands. Biddyco works with brands spending $100K to $5M+ a month, from growing DTC brands to Uber.
- Different pricing. VaynerMedia doesn't publish pricing. Biddyco is a flat monthly retainer with no annual contract.
- Many big brands use both: an agency of record for brand campaigns, and a specialist for paid social creative.
How They Differ
VaynerMedia and Biddyco both make ads that run on social. That's about where the overlap ends.
VaynerMedia is a global, full-service agency built for some of the biggest brands in the world. It makes Super Bowl commercials, runs organic social, buys media, handles PR and plans campaigns across every channel.
Biddyco does one thing: paid social ad creative for Meta, TikTok, YouTube and CTV. UGC, motion, statics and hybrids, made by a US-based senior team for brands spending $100K to $5M+ a month.
Neither is better in general. They're built for different jobs. Here's how to tell which one you need.
The Two Agencies at a Glance
| VaynerMedia | Biddyco | |
|---|---|---|
| What it is | Global, full-service agency, "The Modern Agency of Record" | Paid social creative specialist |
| Services | Creative, media buying, strategy, PR, influencer, commerce, analytics, consulting | Ad creative for Meta, TikTok, YouTube and CTV: UGC, motion, static and hybrids |
| Typical clients | Large global brands, like PepsiCo, Mondelez, Diageo, Coach and Bose | Brands spending $100K to $5M+ a month on paid social, from growing DTC brands to Uber |
| Signature work | Super Bowl spots, brand campaigns, organic social | Ads built to scale on Meta, TikTok, YouTube and CTV |
| Team | 15 offices across North America, Europe, Latin America and Asia | One US-based senior team |
| Pricing | Not published | Flat monthly retainer, no annual contract |
| Best fit | Brands that want one agency across many channels and markets | Brands that need more winning ads on Meta, TikTok, YouTube and CTV |
What VaynerMedia Does
VaynerMedia is Gary Vaynerchuk's agency. On its own site, it calls itself "The Modern Agency of Record" and says social is "at the center of everything we do."
Its services cover nearly every part of marketing:
- Creative: campaign ideas and content, from social posts to TV
- Media: planning, buying and analytics
- Strategy and consulting: brand and audience planning
- Public relations
- Influencer and talent: creator partnerships and affiliate programs
- Commerce: social and live shopping
- Analytics: social listening and sentiment
It works at the biggest scale there is. In 2026 it made a Super Bowl spot for Kellogg's Raisin Bran, and its client roster includes brands like PepsiCo, Mondelez, Diageo, Coach and Wingstop. With 15 offices on four continents, it can run a brand's marketing in many countries at once.
If you're a Fortune 500 brand that wants one partner for a TV campaign, organic social, influencers and PR, that breadth is the point.
What Biddyco Does
We make paid social ads, and nothing else.
That means UGC, motion graphics, static ads and hybrids that mix them, built for Meta, TikTok and YouTube, plus CTV spots made to be tested like any other ad. We don't run organic social, buy media, do PR or make Super Bowl spots. Our whole team spends every day on one question: which ads will scale this account?
Our clients range from growing DTC brands to large companies. Uber has worked with us on ads that cross-sell Uber Eats to riders. Across 100+ accounts and $20M+ a month in ad spend, we've seen what scales and what stalls. Results like Momofuku's 6x spend, ZBiotics' 4x and SmartyPants' 59% lift in ROAS came from the same approach: more genuinely different ads, tested fast.
"Biddyco is cracking a code in the agency model. They balance production and client success without hurting the advertiser's bottom line. They remove the fluff that agency models often bring and focus only on the work that actually yields effective conversion results."
Cristina Azanza, Sr. Manager - Performance Marketing Creative Optimization, Uber
Breadth vs. Focus
A full-service agency spreads its people across many jobs: TV, organic, PR, media, influencers. That's what makes it useful to a brand that needs all of them.
Paid social creative is its own discipline. Meta now rewards creative diversity: genuinely different ads, not ten versions of one campaign. Winning ads also wear out fast. In our data, top ads kept only 29% of their spend three months later. That means a steady flow of new concepts, read against hook rate, cost per purchase and spend, every few weeks.
A Super Bowl spot is one big idea, polished for months. A paid social account needs dozens of ideas a month, each one tested and replaced. Both are hard. They're just different jobs.
Who Each One Is For
VaynerMedia is likely the better fit if you:
- Are a large or global brand that wants one agency of record across channels
- Need TV, Super Bowl or big brand campaigns
- Want organic social, influencer, PR and media buying under one roof
- Run marketing in several countries at once
Biddyco is likely the better fit if you:
- Spend $100K to $5M+ a month on Meta, TikTok or YouTube and need more ads that scale
- Already have media buying in house or with another partner
- Want direct access to the senior people making your ads
- Want a flat fee instead of a percentage of spend
How We Work
- One focus: paid social ad creative for Meta, TikTok, YouTube and CTV, across UGC, motion, static and hybrids.
- US-based senior team: you work with the people making your ads.
- Files every 2 to 4 weeks, and we aim for one round of feedback.
- Flat monthly retainer, with no annual contract. Scaling a winner doesn't raise your creative bill. More in what a creative agency for Meta ads costs.
Biddyco as a VaynerMedia Alternative for Paid Social
If you're looking at VaynerMedia mainly for paid social ads, and you already have media buying covered, a specialist is usually the closer fit. You get a team focused only on the ads, a flat fee instead of a full agency-of-record retainer, and new files every 2 to 4 weeks. If you need TV, PR or organic social too, a full-service agency like VaynerMedia covers more ground.
Can You Use Both?
Yes. Plenty of big brands keep an agency of record for brand campaigns and organic, and bring in a specialist for paid social creative. The skills don't overlap as much as they seem to, and a specialist can keep the paid account supplied with new ads between big campaigns.
The Bottom Line
If you need one agency for TV, organic, PR, influencers and media across many markets, VaynerMedia is built for that. If you need more winning ads on Meta, TikTok, YouTube and CTV, that's all we do.
See our work in the creative gallery, read how we compare with a design subscription in Biddyco vs. Superside, or book an intro call.
FAQ
What is VaynerMedia?
VaynerMedia is a global, full-service marketing agency founded by Gary Vaynerchuk. It offers creative, media buying, strategy, PR, influencer, commerce and analytics services, with social at the center, for large brands like PepsiCo, Mondelez and Diageo.
What's the difference between Biddyco and VaynerMedia?
VaynerMedia covers almost every part of marketing for large global brands, from Super Bowl ads to organic social and PR. Biddyco only makes paid social ad creative for Meta, TikTok, YouTube and CTV, for brands spending $100K to $5M+ a month.
Does VaynerMedia work with smaller brands?
Its public client list is mostly large and global brands. Smaller brands focused on paid social often get more attention and more ads from a specialist.
How much does VaynerMedia cost?
VaynerMedia doesn't publish pricing. Biddyco works on a flat monthly retainer with no annual contract.
What's a good VaynerMedia alternative for paid social ads?
It depends on what you need from it. For paid social ad creative specifically, specialists like Biddyco focus only on ads for Meta, TikTok, YouTube and CTV. For broad brand and media work, other full-service and holding-company agencies are the closer comparison.
