Catalog ads pull images, names and prices from a product feed and build ads automatically. Meta now calls them Advantage+ catalog ads. Most people still say DPA.
How they're used
- Retargeting: show people the products they viewed or added to cart.
- Broad: let Meta pick products for people who've never visited.
Where creative still matters
The default is a plain product image on white, which looks the same as every other catalog ad. You can add frames, overlays, price callouts or lifestyle images to the catalog template so they look like your brand.
One note from our own data work: catalog ads don't report image sizes or detailed creative tags, so they're left out of most creative analyses, including ours.
Related: retargeting, carousel ad, Advantage+ sales campaigns.
