Carousels let one ad show several things: a product range, steps in a process, features one at a time, or a story told card by card.
Good uses
- Showing several products or variants.
- Breaking a list ("5 reasons...") into one point per card.
- Before and after, or a step-by-step.
- One panoramic image split across cards so people swipe to see it all.
Things to know
- Cards are square (1:1) or 4:5, and every card should use the same ratio.
- The first card does most of the work. Treat it like a hook.
- In our data, carousels counted as image ads. Statics, including carousels, took about a third of spend in large accounts.
More: Meta ad specs and sizes.
Related: static ad, catalog ads.
