Static ads are image ads. Product shots, before-and-after layouts, review cards, comparison charts, offer announcements and memes are all statics.
Are statics still worth it?
Yes. Across the top 50 ads in 17 US accounts (June to August 2026):
- Statics took 32% of spend and made up 4 in 10 top-spending ads.
- They cost about 15% less per 1,000 impressions but got about 13% fewer clicks per impression.
- Cost per purchase ended up within 4% of video's in the median account.
Neither format wins outright. The accounts in our data scale with both.
Why they're useful
Statics are fast to make, easy to test and good at saying one clear thing, like an offer or a claim. They add a different kind of asset to the account, which helps creative diversity.
More: Static vs. video ads on Meta, static ads guide and our static ad agency page.
Related: moving still, carousel ad.
