Moving stills sit between static ads and full video. Technically most aren't GIFs. They're short one-frame videos: one layout, with just enough movement to catch the eye.
Why they work
- They add video to an account without the cost of shooting or animating a full video.
- The easiest version is to take a static that already performed well and add slight motion. The message and design are proven, and the movement gives it a fresh way to stop the scroll.
- Meta counts them as video, so they give the algorithm a different kind of asset.
We've seen this simple move work across our accounts, and it's one of the first things we look for with a new brand.
Examples: GIF ads: 10 moving stills we've made.
