Motion ads, or motion graphics ads, are designed and animated rather than shot. They're common for apps and software, for products that are hard to film, and for brands with a strong visual identity.
What motion is good at
- Showing things footage can't: how an app works, what's inside a product, a data point.
- Looking polished and on-brand in every frame.
- Making many versions fast once the design system exists.
- Giving Meta a different kind of asset from UGC, which helps creative diversity.
What to watch
Motion can drift into looking like a TV spot. The ones that work on Meta still open with a hook in the first 3 seconds, make one clear point and are built for sound off.
See our work: motion ad agency, ultimate guide to motion ads and animation techniques for Meta ads.
Related: UGC hybrid, moving still.
