Creative brief

A creative brief is a short document that tells the people making an ad what it's for: the audience, the one message, the format, the hook and what success looks like.

A good brief is the difference between getting the ad you wanted and getting a round of revisions.

What goes in an ad brief

Objective: what the ad should do (new customers, a launch, an offer).
Audience: who it's for and what they already believe.
Concept and angle: the idea and the reason to buy.
Key message: one thing, not five.
Hooks: the first 3 seconds, ideally a few options.
Format and specs: UGC, motion, static, length, ratio.
Proof: claims, reviews, numbers you're allowed to use.
Must-haves and must-nots: legal, brand, offer details.

Keep it short

If the brief is long, the message probably isn't clear yet.

Template: Ad creative brief template and UGC script template.

We handle your ad creative end to end

From concepting and scripting to creator sourcing, editing, and animation, we take care of it all. We build high-performing UGC, motion/animation, videos and statics that give you the creative diversity needed to scale to millions a month in ad spend. All while staying within your brand guidelines.

Creative brief

What goes in an ad brief

Keep it short

We handle your ad creative end to end

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