Updated November 2026.
The short answer: Billo is a UGC platform. You write a brief, pick creators from its network and buy videos, starting at $99 each. Biddyco is a creative agency. We decide what to make, cast and brief the creators, and deliver finished UGC, motion, static and hybrid ads for Meta, TikTok, YouTube and CTV, for brands spending $100K to $5M+ a month.
Key Takeaways
- Billo sells videos. You get access to 5,000+ vetted creators and pay per video, in prepaid packs from $1,000.
- Biddyco sells finished ads and the plan behind them. Strategy, scripting, casting, editing, motion and design, from one US-based senior team.
- Billo is mostly UGC. Biddyco makes UGC plus motion, static and hybrid ads, so an account gets genuinely different formats.
- The work you keep is different. With Billo's self-serve model, your team owns the strategy, briefs, editing and testing. With Biddyco, we do.
- Pricing models differ. Billo is pay per video, with a managed service from $2,000 a month plus video costs. Biddyco is a flat monthly retainer with no annual contract.
How They Differ
Billo and Biddyco both deliver UGC for paid social ads. The difference is how much of the work you're buying.
Billo is a platform. It gives you a large pool of creators and handles the contracts, payments and delivery. You decide what to make.
Biddyco is an agency. We decide what to make, make it in several formats, and plan what to test next.
The Two at a Glance
| Billo | Biddyco | |
|---|---|---|
| What it is | UGC creator platform | Paid social creative agency |
| How it works | You post a brief and pick creators; managed option available | We plan, script, cast, edit and deliver finished ads |
| Formats | Creator UGC videos, plus organic posts and partnership ads | UGC, motion, static and hybrid ads, plus CTV and YouTube spots |
| Creators | 5,000+ vetted creators in the US, UK and Canada | Creators we cast for each brief |
| Who owns strategy | You, unless you use the managed service | Biddyco |
| Pricing | From $99 per video; packs from $1,000; managed from $2,000/month plus videos | Flat monthly retainer, no annual contract |
| Best fit | Brands with a strategist and editor who need UGC at a low per-video price | Brands spending $100K to $5M+ a month that need more winning ads |
What Billo Does
Billo calls itself a "Creator Marketing Platform for UGC." Its site says it's trusted by 37,000+ brands and has 5,000+ vetted creators in the US, UK and Canada, across categories like health and wellness, beauty, food and beverage, pets and tech.
How it works: you build a brief, publish it, and choose creators to make your videos. Browsing creators and building a brief is free. You pay when you publish.
From Billo's pricing page:
- Videos start at $99, for a 15-second video from a regular creator with basic editing. Longer videos, premium creators and extras cost more.
- Prepaid packs: $1,000 for up to 10 videos, $2,500 for up to 28, and $5,000 for up to 57, which includes a dedicated success manager.
- Paid add-ons include expert editing, extra hooks, captions, extra crops, organic posting and partnership ads.
- CreativeOps, from $149 a month, adds a script generator, data-based creator matching and variations of winning ads.
- A managed service, from $2,000 a month plus video costs, where Billo sources creators, writes briefs and edits videos.
For a brand that knows exactly what it wants and has someone to turn footage into ads, that's a fast, affordable way to get a lot of UGC.
What Biddyco Does
We make paid social ads, finished and ready to run. That covers UGC, motion graphics, static ads and hybrids that mix them, plus CTV and YouTube spots.
Our US-based senior team handles strategy, scripting, casting, editing, animation and design. We give creators scripts, but we don't make them read word for word. Only the details that matter, like product names, claims and offers, have to be exact. That keeps the delivery natural.
We work with brands spending $100K to $5M+ a month, from growing DTC brands to Uber. Across 100+ accounts and $20M+ a month in ad spend, results like Momofuku's 6x spend, ZBiotics' 4x and SmartyPants' 59% lift in ROAS came from the same approach: more genuinely different ads, tested fast.
The Real Difference: Who Does the Work
A UGC video isn't an ad yet. Someone still has to do the rest:
- Decide the angle. Which problem, which buyer, which promise.
- Write the brief and script, so the creator hits the hook and the key claims.
- Pick the right creators for the buyer you're trying to reach.
- Edit it into ads: hooks, captions, cuts, sizes for each placement.
- Mix in other formats, like motion and statics, so the account isn't all one style.
- Read the results and plan the next batch before the winners wear out.
With Billo's self-serve model, steps 1, 2, 4, 5 and 6 are mostly yours. Its managed service takes on more of them. With Biddyco, all six are ours.
That matters more now than it used to. Meta rewards creative diversity: genuinely different ads, not ten similar UGC videos. And winning ads wear out fast. In our data, top ads kept only 29% of their spend three months later.
Who Each One Is For
Billo is likely the better fit if you:
- Have a strategist and an editor in house who can brief creators and turn footage into ads
- Mostly need UGC videos, at a low price per video
- Spend less than about $100K a month on paid social
- Want to test creators and angles cheaply before committing to a retainer
Biddyco is likely the better fit if you:
- Spend $100K to $5M+ a month on Meta, TikTok or YouTube
- Need someone to own creative strategy, not just supply footage
- Want UGC mixed with motion, static and hybrid ads
- Want finished ads every 2 to 4 weeks, with one round of feedback
How We Work
- One focus: paid social ad creative for Meta, TikTok, YouTube and CTV.
- US-based senior team: you work directly with the people making your ads.
- Files every 2 to 4 weeks, and we aim for one round of feedback.
- Flat monthly retainer, with no annual contract. More in what a creative agency for Meta ads costs.
Can You Use Both?
Yes. Some brands keep a UGC platform for a steady supply of raw creator footage and bring in an agency for strategy, new concepts and the formats a platform doesn't cover, like motion and statics. If you're weighing every option, including freelance creators, see UGC agency vs. UGC platforms vs. freelance creators.
The Bottom Line
If you know what you want to make and have the team to turn footage into ads, Billo is a fast, affordable way to buy UGC. If you need someone to decide what to make and deliver finished, varied ads every few weeks, that's what we do.
See more options in our list of the best UGC platforms, see our work in the creative gallery, or book an intro call.
FAQ
What is Billo?
Billo is a UGC creator platform. Brands post a brief, choose creators from a network of 5,000+ in the US, UK and Canada, and pay per video. It also offers a CreativeOps subscription and a managed service.
How much does Billo cost?
Billo's videos start at $99 for a 15-second video with basic editing, sold in prepaid packs of $1,000, $2,500 or $5,000. CreativeOps starts at $149 a month, and the managed service starts at $2,000 a month plus video costs.
What's the difference between Biddyco and Billo?
Billo is a platform: you get access to creators and buy videos, and your team owns the strategy, briefs and editing. Biddyco is an agency: we plan, script, cast, edit and deliver finished UGC, motion, static and hybrid ads.
Is Billo or an agency better for UGC ads?
It depends on your team and spend. Billo works well for brands with a strategist and editor who need UGC at a low price per video. An agency fits brands spending $100K+ a month that need someone to own the creative strategy and deliver finished ads.
What's a good Billo alternative?
For a managed creative agency, Biddyco makes finished UGC, motion, static and hybrid ads for brands spending $100K to $5M+ a month. For other self-serve platforms, see our list of the best UGC platforms.
