With partnership ads, the ad shows the creator's account, the brand's account or both at the top. The brand controls targeting, budget and results in its own Ads Manager.
Why use them
- The ad looks like it came from someone people might already follow, not just a brand.
- Meta uses signals from both accounts for ranking.
- No sharing logins or account access. The creator approves the partnership in-app.
Partnership ads vs. whitelisting
They're the same idea. Whitelisting is the old word for running ads through a creator's account. Partnership ads are Meta's built-in way to do it. Since September 2026 they can also run in the WhatsApp Status placement.
Before you run them
Get the creator's permission in writing, agree how long you can run the ad and where, and pay for usage rights.
More: Partnership ads on Meta.
