Whitelisting (sometimes called creator licensing) gives a brand permission to advertise as a creator. The ad appears under the creator's handle, but the brand pays and controls targeting.
How it works today
- Meta: use partnership ads. The creator approves the brand in-app. No passwords or business manager access needed.
- TikTok: use Spark Ads with an authorization code from the creator.
Older setups gave the brand access to the creator's page through Business Manager. That still exists, but the built-in tools are simpler and safer.
What to agree with the creator
How long the ad can run, on which platforms, whether you can edit their footage, and the fee for usage. Usage rights are usually priced separately from the content itself.
More: Partnership ads on Meta.
