Spark Ads turn a real TikTok post into an ad. The views, likes and follows the ad earns stay on the original post.
How they work
- Your own posts: promote any post from your brand account.
- Creator posts: the creator generates an authorization code in TikTok, sends it to you, and you use it in Ads Manager. The code sets how long you can run the post.
Why use them
Spark Ads look like any other TikTok, because they are one. They're the TikTok version of whitelisting. The Meta equivalent is partnership ads.
More: Paid social media advertising.
Related: UGC.
