Facebook and Instagram put the profile name, caption, CTA and buttons on top of 9:16 Reels and Stories ads. Anything important underneath gets covered.
Meta's 9:16 safe zone
Keep text, logos and other key elements out of roughly:
- Top 14% (269 px on a 1080x1920 frame)
- Bottom 35% (672 px)
- 6% on each side (65 px)
That leaves a safe area of about 950x979 px on 1080x1920. These are Meta's percentages; the pixel values are our math. Round toward the center if you're unsure.
Other ratios
1:1 and 4:5 feed ads should keep the bottom and sides clear too. A 9:16 video shown in Feed follows the same safe zones as Reels and Stories.
Full specs: Meta ad specs and sizes and CTV ad specs.
Related: static ad, carousel ad.
